The Department of marketing, University of Ilorin has held her annual symposium, marking the incipience of the stream of programs designed for her graduating students.
In his speech entitled; “Career opportunities for marketing graduates”, an alum of the University of Ilorin, Mr Quareeb Esiniobiwa, urged students to harness the various opportunities in the field of digital marketing. He also identified public relations, consultancy, product management, copy writing, search engine marketing as part of the areas which graduating marketing students can specialise in after school.
However, he charged students on the need to acquire relevant communication, problem-solving and analytical skills in order to have an edge over others in the same field. “The best investment is the one you make in yourself”, he added.
Also, he advised the audience to tap into areas such as personal branding, Internship, Strategic planning, Volunteering and Digital marketing in the pursuit of their career advancement.
Furthermore, the HOD of the department, Dr. Y.I Mustapha, in his contribution opined that to become a digital marketer is easy to come by. He said: “you don’t need to be a core marketer to venture into digital marketing”. He therefore, tasked students to build on the ingenious skills that they have acquired throughout their academic sojourn in the University.
The event had several dignitaries in attendance, among whom are Dr. R.A Gbadeyan, Dr. K.A Bello, Dr. M. Abdularaheem, Dr. G.T Oladipo and Mr. A.G Olowo.