Anyone who visited Patagonia’s website on Monday night in search of a warm winter fleece or a pair of snow pants was in for a surprise.
Replacing the usual shopping choices were giant white letters on a black background offering a stark message: “The President Stole Your Land.”
The message continued in smaller letters: “In an illegal move, the president just reduced the size of Bears Ears and Grand Staircase-Escalante National Monuments. This is the largest elimination of protected land in American history.”
The page was referring to President Trump’s order Monday reducing the size of two national monuments in Utah by nearly 2 million acres combined.
Patagonia’s move was part of an ongoing fight in the West, one the company and the outdoor recreation industry generally has been waging against exploitation of the lands for fossil fuel, development and cattle grazing.
REI, another recreational gear company, devoted part of its homepage to a more modest protest. “Despite the loss of millions of acres of protected lands this week,” the company said, “REI will continue to advocate for the places we all love.”